IMC for Florida Kids and Family Expo

Florida Kids and Family Expo AN INTEGRATED MARKETING PROPOSAL for Florida Kids and Family Expo ~ August 29-30, 2015 Final Project for Multimedia Communication. For educational purposes only. COMPANY ANALYSIS The Florida Kids and Family Expo was created to serve as a compliment to the website My Central Florida Family is a resource for […]
Read More »

Measuring Success

An integral part of any successful integrated marketing campaign is tracking analytics and measuring results to see what content worked, and what content didn’t. Second to that, the company would want to produce effective content based on those findings. Figuring out your analytics will allow you to make real-time changes to your ongoing campaigns, and it will help guide you to make future campaigns a success.

Reputation Management

Secondly, let me thank you for writing this review!! The only possible way to improve is through guest comments and experiences, and here at The Hilton, we are always working to be the best!! Your review has prompted an overview/overhaul of all rooms, and staff expectations/ responsibilities. The issues you pointed out, specifically to your room, have already been handled. We also appreciate you pointing out the issue with the gate box, without customers like you, we may have never known this problem existed. We will be adding a shield to the parking lot gate box, so future guests don’t experience burned fingers thanks to the Florida sun.

Catersource 2015

Event Marketing: Catersource Post is for educational purposes only. Catersource is a magazine, conference, and tradeshow centered around the catering industry. The company hosts an annual national conference March 8-11, 2015 in Las Vegas, Nevada. In order to generate buzz and attention about the conference, encourage attendees, and continue the brand conversation, Catersource utilized social […]
Read More »

Social Media Schedule for Disney

      This week I’ve been challenged with the task of planning a month’s worth of Facebook, Twitter, and Instagram posts for Disney’s Epcot Theme Park. My goal for the month of April is to inform people of the different activities and attractions within Epcot, and encourage people to visit the theme park. This […]
Read More »


   DEFINITION   Foursquare is a proximity-based social networking site. It uses local search in a discovery service mobile app which generates a personalized local search experience. The app takes into account the places a user goes, the things they have told the app that they like, and the other users whose advice they trust. […]
Read More »

What’s your niche?

For those of you that know me personally, you know that I have a slight shopping addiction. It’s what I like to do when I am stressed, happy, mad or sad, so naturally when I ran across the network Kaboodle I jumped right in.

Proximity is where it’s at!

Just as I walk in, I am notified on my phone of a reward. 50% off for just walking in the store. Yep, I’m going to make a purchase. Actually, I am going to be so happy with my savings, I just might buy two (or three) pairs of new shoes. WHAT A SAVINGS!!! I may even share the good news with my friends on Facebook… because EVERYONE feels better in a new pair of shoes.

Getting it Right! Social Media and IMC

Integrated Marketing Communications (IMC) ensures that all of a company’s communications and messages work with one another, creating a uniform message. All messages should reinforce the brand’s image. If a business has consistent marketing and all of their communication channels work in synchronization, the company’s message will be more effective and will reach a much greater audience.

Social Media Engagement

Purpose and Objectives The purpose of this program is to encourage Shutterfly customers to engage in positive interaction with our brand on social media and to drive traffic to our website to download our mobile apps. Receive 2,000 or more submissions to the contest via our Instagram page Increase downloads of our mobile apps on […]
Read More »


A great site

Grow Gators

Let's Grow Gators: Developing the next generation of the Gator Nation

lenny leithauser

University of Florida Masters Student Blog

You Had Me at Merlot

peace, love & learning

Rountree Media

Building YOUR Social Media

Articles by Ronald Weber

The Internet is Changing How We Do Business


University of Florida MMC5006: Introduction to Multimedia Communications Blog

Targeted Communications

Identify - Inform - Influence

Social Savvy

a blog dedicated to the study of social media and the life of leia hill: family, education, career

Ashley Gonzales

Communications Graduate Student


Telling the Story: Communication in a Digital World