I have always enjoyed taking surveys. The idea that someone is interested in my opinion makes me want to help them by giving my input. I especially like simple, multiple-choice questions and surveys that use humor; it’s just another clever way to connect with your audience. Another reason I often take surveys is the fear that “they” will know if I agree to take their survey or not. I have my suspicions that whether or not I complete the survey will affect the service that I receive. You know, like when you call Comcast Cable, and they ask you before they direct to customer service if you would be willing to participate in a survey. I am always nervous that if I say no, I will be lost in the sea of never-ending hold.
This assignment is my first experience in creating and distributing an online survey of my own. As a past program director at a community college, I conducted paper surveys. I’ll never forget a written comment from a member that said I played favorites. I was crushed. I never actually analyzed any data, however, just read over them and put them in a desk drawer to have on-hand for SACS accreditation. If I were still employed at the college, I probably would have created a survey that focused on opinion and customer satisfaction of the programs that I was responsible for, but since, I’m no longer in-charge of those programs, I thought I’d focus on something else. As always, the internet and social media are a central focus for me.
My Facebook list of friends is extremely diverse. I am “friends” with people across this country. I have young friends, friends my age, friends my parent’s ages, and since, I managed a program for retirees, I have some older connections as well. I am intrigued by how differently people use the internet and social media. So, voila, my purpose…how are people of different ages using the internet, how are they accessing it, and what are they using it for? Some other questions: do they trust its security and where do they see this thing, called the Internet, going?
I used Qualtrics, as my survey service. I found the service easy to use, and it offered so many fun options. I created a simple, 16-question survey. I focused on multiple-choice questions but also included the slider, rank, and hot spot question format. I included one text entry question, just for fun, since those are my least favorite. I included a request-response option for all questions, thinking that would be a gentle push for people to answer all the questions. I also used the carry forward, and skip logic functions. I tried to experiment with as many tools as possible, without complicating my survey. I am excited to find out the results. I am most curious as to how many people I can get to take the survey, using the Snowball technique. I posted the survey, after several edits and pre-tests, on Facebook. In the first hour, I have had 30 responses. I love data, I just hope it is relevant. The hardest part of the assignment was selecting a topic/question to conduct a survey on. I have concerns about how many people will abandon the survey without completing it, so far 5, and that my responses will end at 30. I think checking my results will become my new obsession. I may even check it more than I do my Facebook page.
“According to a recent survey, men say the first thing they notice about a woman is their eyes, and women say the first thing they notice about men is they’re a bunch of liars.” Unknown