What happens now? Analytics.
Analyzing Answers: a CLOSER look into Internet Intrigue
In my opinion, the most interesting part of a survey, after the creation of it, is who you can convince to take it. I posted the survey, Internet Intrigue: What are you using it for? on my personal Facebook page. It was active seven days, and I posted a reference to it six times on that page. The survey did “snowball” with some encouragement. Several others shared it on their pages; we had some likes, and several other friends made comments. I set a goal of 150 completed surveys. I thought since I was using Facebook, and I have so many “friends,” that the responses would roll right in. Again, I was surprised by who shared the survey and who didn’t…it became a whole new experiment for me. Sometimes, strangers are more willing to help than your closest friends…it’s so interesting. Close friends did help, though. I had one friend post, after my last-ditch effort to make the 150-mark, a comment that I loved, “Crap, it’s a SURVEY, not a quiz. If anyone thinks it has to do with learning they won’t touch it.”
After a week of obsessively viewing Qualtrics, and well, by the skin of my teeth, I made it. My self-imposed goal of 150 surveys was met; not all were completed, but at least people gave it a go. 132 surveys were completed. 151 surveys started. 87% of surveys started were completed. Pretty darn good. I would have liked 100%, but I’ll take it, and I APPRECIATE all the people that participated in the survey. My original goal was 300!
So, before we get too deep into what the survey revealed…first, let’s just look at how the questions were answered. The lowest response rate was on TEXT ENTRY. I told you I hated those kinds of questions. People want easy, people! Multiple-choice is the way to go.
Below you will find the response rates for each question:
(just keep scrolling if you are getting bored…it gets better)
Question Response Rates
- Male or Female • 151 responses (100%) / EVERYONE ANSWERED THAT ONE!!
- Age • 150 (99.34%)
- What is your highest completed level of education? 148 • (98.01%)
- Which type of devices do you own? 146 • (96.69%)
- How often do you use the Internet? 146 • (96.69%)
- In regards to Internet usage, rank the device you use most. 132 • (87.42%)
- What do you use the Internet for? 142 • (94.04%)
- Do you make purchases online using your credit card? 141 • (93.38%)
- How often do you use the Internet to make purchases? 134• (88.74%)
- In regards to security, how comfortable are you using the Internet. 137 • (90.73%)
- What concerns do you have about Internet security? 137 • (90.73%)
- Select the choice that best describes your Internet skills/knowledge? 136 • (90.07%)
- What method would you use to learn more about the Internet? 137 • (90.73%)
- What do you use social media for? 137 • (90.73%)
- What social media sites do you use to view or post information? 136 • (90.07
- What will the Internet be capable of in fifty years? 99 responses • (65.56%) • TOLD YA
- Which logos do you recognize? 132 • (87.42
Total Responses 151 • Completion Mean 91%…so that means most people completed about 91% of the survey.
This is the funniest part of the survey experience. Qualtrics lets you watch. Although, the survey is ANONYMOUS, I could watch as surveys were being completed in real-time. It was list form; that told me what question each respondent was on and what percent complete they were. It was torture to watch people “currently responding”, stop responding at 94% complete. I was screaming at the computer, like it was a horror film…just keep going, you are almost there, don’t stop, NO!!!, Don’t GO BACK…and then they were gone…dead to me! I could click, and click the refresh button until my fingers were sore (and I did)…they just weren’t coming back.
The majority of my respondents were women, out of my 151, only 34 were male. GIRL POWER is real!! I was very pleased about my age demographic…I think overall I was well-represented by each age group, including those sought-after millennials. The majority of the respondents had bachelor’s degrees.
|4||51 – 60||24||16%|
|5||60 and older||33||22%|
|1||High School Diploma||31||21%|
|4||Master’s Degree or Higher||27||18%|
Moving past demographics…the majority of respondents had three or more devices, with the fewest owning desktop computers. 91% of respondents owned a smartphone and used that device most frequently to connect to the internet. Laptops were used secondarily, ranking higher than tablets and of course, desktop computers. 98%, or 143 respondents use the internet daily, primarily for social media. Coming in behind social media, in order, was email, education, bill pay, shopping and then lastly, entertainment. 96% of respondents said that they used credit cards for purchases on the internet, with the highest percentages using it two-to-three times a month. In my rank order of security, (social media/email/education/shopping/bill pay/entertainment) all groups were given a relatively close value …6.32 to 8.04, on a scale of 1 to 10. All of this is interesting, because based on the answers, my respondents are using their credit cards on the internet, several times a month. They rank pretty comfortably with internet security, but yet, 87% said that they have concerns about having credit card information stolen. Only 55% had concerns about having sites that they visit tracked, and 53% had concerns about sites tracking their location. I guess if you aren’t using the internet for evil…it doesn’t matter if people know where you are, track you activity and gather information…just don’t steal their money!!!
78%, or 106, of my respondents felt that, even though, there is always more to learn, they were well-equipped to manage the ends and outs of internet usage, with 7% or 10 people claiming genius-level internet skills. 70%, or 96 people, say that they will use the Internet, to learn more about the Internet, ranking well-over books, magazines, and classes.
As for what people are using social media for…89% or 122 respondents, say that they occasionally post and use social media to keep up with friends and family. Only ten people consider themselves to post constantly…I would chalk this up to ambiguous language…I should have defined constantly (political posts, quotes, and prayers count.)
My hot spot question was a hit or miss, literally…people either loved it or didn’t answer it. Google, Yahoo, Internet Explorer, eBay, Amazon, Facebook and YouTube all received over 100 clicks…but I only had 132 people answer this question. This was my second lowest answered question; second only to, you guessed it, TEXT ENTRY… I only had 99 people answer, or attempt to answer the question: What will the Internet be capable of in fifty years? I think I reached saturation on the answer: WHO KNOWS or ENDLESS POSSIBILITIES. I included this question, just for fun, thinking people would enjoy considering wild possibilities…wrong! I really don’t think people appreciate thought-provoking questions on surveys. Who has time for that??
I did have some GREAT answers: smell-a-vision, serving dinner, washing dishes, teleportation, mind reading, complete health scans, tracking and anticipating needs and wants, smart homes and appliances, and being able to keep track of refrigerator contents (hey, that would be pretty cool!) Some other answers: world domination; one person wrote, “finding us and tagging us for government use…at that point, I will not be using the computer. I hope it is not too late for me now.” Some people think that it will cease to exist, becoming obsolete. I think the BEST answer, really is/was, WHO KNOWS!
Whew!!! After all that, I’m tired. Now, I understand why some surveys have only one question. My 16-question survey yielded a lot of information, and it is just the tip of the iceberg. Qualtrics also allows for cross tabulation…so I could determine differences in opinion by age group, by gender and education…I could analyze myself to death…and it would be so much fun!