Communication, and the basics in which we send and receive information have been forever transformed by two media powerhouses, Google, and Facebook. Gone are the days of waiting for companies to respond to a letter or email. You no longer have to troll through the yellow pages searching for information. Today, there is no doubt, traditional media is no longer the only game in town. The Internet, from the beginning, was a valuable and remarkable thing, Google, and Facebook made it better. Just like Bradgelina, these digital giants, let’s call them Goobook, or maybe Foogle, have become the most popular and the most talked about “super couple” in the digital revolution. Their scope going way beyond measurable analytics, reshaping how we behave and communicate across the world.
Let’s take a look at Google. Founded in 1998, Google’s mission is to organize the world’s information and make it universally accessible and useful. Its unofficial slogan: Don’t be evil. Specializing in Internet-related services, Google’s technology incorporates search, cloud computing and software, as well as online advertising. In 2000, the company launched AdWords, an online advertising service that places advertisements on the pages of search results. The article, “How does Google make its money,” explains the significance of that technology. About 70% of Google’s advertising revenues come from AdWords, the rest from AdSense, totaling 96% revenue from advertising. Google places the power of knowing who is looking for your product, at the exact time they start to look for it, in marketers and businesses hands. This increases conversions expediently. In the book, Brand Media Strategy, Google is called the “database of intentions,” Google connects what you are searching for with where to get it, and companies with buyers. It’s like a big crystal ball.
Facebook, founded in 2004 by Mark Zuckerberg, a 23-year-old Harvard sophomore, is the most popular social networking platform in the world. Its mission: to give people the power to share and make the world more open and connected. Facebook started out as a way to connect family and friends, but has increasingly become a way for brands to connect with consumers. Unlike personal pages, a business profile offers marketers analytics tools, revealing the number of likes, clicks, comments, shares, and overall engagement a given page has received. Providing geographical, past purchase history, as well as basic demographics of fans, advertisers know who to market to, eliminating waste in advertising dollars. Since Facebook is free to users, the majority of revenue is derived from advertising. Click this link for a great Infograph showing how Facebook makes its money. Facebook, as described in Brand Media Strategy, represents the media of the everyday person. It helps create transparency of a consumer, helping brands meet the needs of their target audience. Facebook also helped recreate how brands interact with their consumers, teaching them that engagement and personalization are much more important than “corporate controlled brand messaging.”
So, who is bigger on a social scale? In my opinion, Facebook. Based on recent statistics, Facebook Login 2015 vs Google Plus. even though Google +, and others, may be closing the gap, Facebook is still leading. For now, Facebook is social media; its mission focusing on connection. Facebook is creating relationships between consumers and brands, allowing personal communication. Comparing Facebook to Google’s primary site, Google does provide a connection to consumers for brands, but it does not socially engage them like Facebook. Facebook gives businesses the opportunity to reach out and connect with individuals, whether or not they are in the process of purchasing a product. Facebook gives a daily opportunity to connect with brand followers, creating brand extremists. The social network is present in 137 countries. In Zuckerberg’s ten-year plan, he states that they will be aggressively working toward his original mission, connecting the entire world through Internet.org, multiple platforms and the next generation of computing. As far as Google +, although gaining popularity, it’s just not there yet. Infographic on The Landscape of Social Login.
While Facebook wins my vote as the social leader, Google claims the title of who is more effective in advertising. My opinion is based on the numbers. In a 2012 article on cdixon.org, Facebook’s ad revenue was compared to that of Google. It states that Facebook made about 1/10th of Google’s revenues even though they had two times the page views. Some estimates put Google’s search revenues per page views at 100 to 200 times that of Facebook’s. A key factor in Google’s success is that when people are using the service, they usually have intent to purchase. Ads are not only expected but often welcomed. Facebook, on the other hand, was created as a social outlet, a way to connect on a personal level. Users of the social site are aggravated by the amount of ads appearing in their newsfeeds. Facebook admits its ads are too annoying. Dixon explains, “Ads work dramatically better when consumers have purchasing intent. Google makes the vast majority of their revenues when people search for something to buy or hire. They don’t have to stoke demand – they simply harvest it.” More information can be found Facebook vs. Google: Who Can Benefit Your Business More
As you can see, one win for Facebook, one for Google. In my opinion, they are not only winners but superstars. I use Google for all my information. If I am curious about something, need a phone number, address, need to look up the funny looking rash on the back of my toddler’s leg, or want to come up with the best places to eat when traveling, I go to Google. I go to Google over EVERY other search engine site. I find it helpful that they are predictive, and can anticipate the companies that I would like to see appear in my search results. I am also a big fan of Facebook, joining the service in 2009. With family all over the world, it is an indispensable way to stay connected and engaged with them. It is a simple and efficient way to communicate. In my professional life, I have been able to connect with business leaders and local celebrities, otherwise unreachable through traditional means, directly communicating with them. Hey, everybody likes to have friends. What does the future hold? With Google+ growing users in social media (more) and Facebook striking a deal with Microsoft to enhance their own search graph, it is unclear who will come out as the overall leader. What is clear, though, is that both power-house media giants want to be on top..