Looking for Leia? Well, here she is!


ASSIGNMENT FOR MULTIMEDIA: CREATE A SELF-PROMOTIONAL EMAIL BLAST

February 14, 2014

Dear TRAVEL CHANNEL,

Are you looking for someone to manage your social media efforts, and create an exciting new outreach geared towards moms traveling with kids? If you are, look no further, here I am!. My name is Leia Hill and I am passionate about three things; my family, travel, and social media. I would love the opportunity to join the Travel Channel team as a social media professional, blog writer and host. I have 14 years of career experience in journalism, marketing, and public relations, and recently began pursuing my masters in social media from the University of Florida. I am confident I would immediately contribute to the channel’s success and social media strategy.

First, let me thank you, The Travel Channel is an excellent source of information for those who enjoy travel, and all things related to seeing the world. I keep up with your marketing efforts through your Facebook, Twitter, Pinterest, Google+, Instagram, YouTube, and Tumbler platforms. I also receive several of your newsletters and read your blog. You certainly have a lot going for you.

I am 36 years old, married, and a mom with two boys under the age of six. We all love to travel. I was fortunate enough in my career, that my previous position involved travel. As the program coordinator for a learning in retirement program, I provided travel opportunities to members of the community in which I lived. In the last 8 years, I lead a group on a trip to Italy (Rome, Florence, and Venice), one to Hawaii and another to Alaska and British Columbia. I have toured Las Vegas, St. Louis, Atlanta, and New York. I was also responsible for planning trips around Mississippi and the surrounding states. These experiences opened my eyes to how big the world really is and how important it is to take opportunities to immerse yourself in different cultures and experiences. I recently left that position to pursue other opportunities in social media. I am now managing social accounts for 5 businesses spanning from physical fitness to staffing agencies. Travel is something that I would like to add back to that mix.

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So, what can I offer you?

Although, you clearly utilize several of the top social media channels, I do think there is an area that has been overlooked.  That area is family travel.  I am not the only mom that loves to travel, and that wants to expose her children to a world beyond the city they live in. I am a super-mom and have learned to capitalize on my ability to multi-task, my love of social media and my past travel experience.  My experiences with group travel has taught me the ends and outs of how to book, plan and navigate a trip.  Traveling with large groups is equivalent in many ways to traveling with children. Creating content, designing posts and writing about travel from a mom’s perspective might be just what you need to reach an under-targeted travel audience. Let’s explore the best places for families, give tips on how to travel with little ones, and see the world through the eyes of children. Not only would I consider this my dream job, but I am willing to guarantee improved reach for you as well.

Here are some examples of vlogs covering similar topics:

 

As you can see, there is a need for this type of information and who better to offer it than the Travel Channel. I am excited about the opportunity to reach this important target market.

Learn more about me at All About Leia on Pinterest. Want to see my full resume or connect further? Connect with me on LinkedIn, Twitter, Facebook, Google+, Instagram or Pinterest.  You can also find information about my consulting business, Social Savvy, and view my portfolio.

Thank you for your time and consideration.  I look forward to speaking with you.

Come and find me,

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Leia Hill
besociable@comcast.net

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