Monthly Archives: March 2015

IMC for Florida Kids and Family Expo


Florida Kids and Family Expo AN INTEGRATED MARKETING PROPOSAL for Florida Kids and Family Expo ~ August 29-30, 2015 Final Project for Multimedia Communication. For educational purposes only. COMPANY ANALYSIS The Florida Kids and Family Expo was created to serve as a compliment to the website mycentralfloridafamily.com. My Central Florida Family is a resource for […]
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Measuring Success


An integral part of any successful integrated marketing campaign is tracking analytics and measuring results to see what content worked, and what content didn’t. Second to that, the company would want to produce effective content based on those findings. Figuring out your analytics will allow you to make real-time changes to your ongoing campaigns, and it will help guide you to make future campaigns a success.

Reputation Management


Secondly, let me thank you for writing this review!! The only possible way to improve is through guest comments and experiences, and here at The Hilton, we are always working to be the best!! Your review has prompted an overview/overhaul of all rooms, and staff expectations/ responsibilities. The issues you pointed out, specifically to your room, have already been handled. We also appreciate you pointing out the issue with the gate box, without customers like you, we may have never known this problem existed. We will be adding a shield to the parking lot gate box, so future guests don’t experience burned fingers thanks to the Florida sun.

Catersource 2015


Event Marketing: Catersource Post is for educational purposes only. Catersource is a magazine, conference, and tradeshow centered around the catering industry. The company hosts an annual national conference March 8-11, 2015 in Las Vegas, Nevada. In order to generate buzz and attention about the conference, encourage attendees, and continue the brand conversation, Catersource utilized social […]
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Social Media Schedule for Disney


      This week I’ve been challenged with the task of planning a month’s worth of Facebook, Twitter, and Instagram posts for Disney’s Epcot Theme Park. My goal for the month of April is to inform people of the different activities and attractions within Epcot, and encourage people to visit the theme park. This […]
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Foursquare


   DEFINITION   Foursquare is a proximity-based social networking site. It uses local search in a discovery service mobile app which generates a personalized local search experience. The app takes into account the places a user goes, the things they have told the app that they like, and the other users whose advice they trust. […]
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